On nous a dit depuis 1972 que 93% de la communication entre les êtres humains se fait par le biais de la communication non-verbale, i.e. que seulement 7% du message passe par les mots et le vocabulaire, ce qui est complètement faux! L’article suivant vous donne les détails.
»The idea the vast majority of communication occurs non-verbally is quoted everywhere from advertising to popular psychology articles. In fact the original experiments from which these findings derive only applied to communicating attitudes and feelings. That hasn’t stopped them being applied universally. Even just considering attitudes and feelings though, these studies have been questioned. »
53% face, 38% voice, 7% words?
Some of the most influential studies to claim high importance for the nonverbal component of communication were carried out by Albert Mehrabian (Mehrabian, 1972). In one study participants had to judge the positive, negative or neutral content of various words. Three were chosen to be positive – ‘dear’, ‘thanks’ and ‘honey’ – three neutral – ‘oh’, ‘maybe’ and ‘really’ – and three negative – ‘brute’, ‘don’t’ and ‘terrible’. Each was then read in either a positive, neutral or negative tone of voice.
In a second study participants had to judge if the word ‘maybe’ was positive, negative or neutral from looking at a photograph of a person with a positive, negative or neutral face. From these, and similar experiments, Mehrabian claimed the face conveyed 55% of the information, the voice 38% and the words just 7%. Lire la suite